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WOMMA Recommended Events
Audience Measurement 4.0: REMIX. REMASTER. REINVENT MEDIA.
The ARF's AM 4.0 kicks off the process of reinventing media measurement for the coming decade. A stunning collection of industry leaders will assemble to discuss and debate what needs to be implemented to address challenges such as capturing and reporting STB data, social media metrics and cross-platform measurement needs.
Join David Poltrack CBS, Alan Wurtzel NBC Universal, Bill Harvey TRA, Scott McDonald Conde Nast, Gian Fulgoni comScore and Giovanni Fabris of Fabris Media Marketing Services to brave the new 360 media world as we begin Reinventing Media Measurement.
View Program: http://thearf.org/assets/am-09-program
Register Now: http://thearf.org/assets/am-09-registration |
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BlogHer Business Conference
Now in its third year, the BlogHer Business Conference is an annual "crash course" on best practices for reaching the most influential and powerful consumers -- women online. Attendees find themselves on fertile ground for innovative ideas, interacting with a mix of social media experts, business bloggers, and brand marketers who have experience building campaigns and working in social media environments. Come see compelling market data, innovative case study presentations and a visionary keynote conversation that will help you traverse the wilds of the 2009 media economy.
Information: http://blogher09.eventbrite.com
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The annual conference “Word of Mouth - The power of consumers”
The annual conference “Word of Mouth - The power of consumers” organized by Streetcom/Polish WOM Agency is an ongoing monitoring of development process in the field of word of mouth marketing. Main goals of the conference is to exchange the most important business information and share valuable experience among invited international experts and conference guests. Each year the summit gathers top word of mouth marketing authorities from United States, Great Britain, France, Germany, Holland, Sweden, Poland and other.
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The MBA Tour
The top business schools in the US invite you to a unique MBA event.
- Meet one on one with Admission Directors
- Participate in interactive panels with alumni
- Attend individual B-School presentations and match your interests to program options
- Mingle with business school representatives and alumni
- Identify the advantages of pursuing your MBA and creating a global network
Participating business schools include: Columbia, Cornell, Duke, Michigan, NYU, Thunderbird, UC Berkeley, UCLA, Chicago, Wharton, Yale and more.
REGISTER TODAY at www.TheMBATour.com
You will also find event locations, schedules and details.
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
more... |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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