RSS

• July 8 Webinar: When Companies Need More Than Facebook, LinkedIn and Twitter: How an Internal Social Network is a Competitive Advantage
  

  
  

  12 pm Noon EST, July 8
  Free for Everyone!
  

  Mike Walsh
  CEO
  Leverage Software
  

  
  Register for the Webinar!

  The term “social networking” is used to describe many things — from business networking sites like LinkedIn, to social connection sites like Facebook, to “hybrid” social networks like the micro-blogging platform Twitter. For professionals looking to better understand how these tools fit into their business, these broad descriptions can be confusing. Learn how your company can effectively unlock company knowledge, drive productivity, improve communication, and spark innovation through the use of internal social networks and social business tools.

  Mike is a pioneer in the social networking space and has played an instrumental role in the development of revolutionary applications for enterprises. As an Angel investor in Salesforce.com, Mike has delivered keynotes and participated in events worldwide including Gartner, Forrester and Web 2.0. Prior to founding Leverage Software, Mike held executive roles at Raytheon and on-demand solution startups. Mike holds a BS in Mechanical Engineering from Worcester Polytechnic Institute and MBAs from the Haas School of Business at UC Berkeley and Columbia University.

  Bookmark this,

  or

  !
   

• July 9 Socializing Media Live: Sacred Cows Make Tasty Burgers
  

  
  

  11 am EST, July 9
  Free for Everyone!

  Listen Live!
  

  Socializing Media is a new BlogTalkRadio series that brings insight to marketers eager to make sense of the noisy, often confusing discussions surrounding social media. The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.

  Featuring:
  Jonathan Salem Baskin is a brand marketing expert, author and blogger (DimBulb) who writes a column on leadership for Advertising Age and a column on brands and technology for Information Week. His book, “Branding Only Works on Cattle,” is based on his nearly 30 years working in the marketing trenches.

  Blake Cahill, whose company, Visible Technologies, provides online brand management solutions, is a longtime technology, communications and consumer industries veteran. He is passionate about analyzing and exploiting the intersection of customer experience, brands and technology.
  
  Steve Hershberger, principal and co-founder of ComBlu, a leader in community and influencer marketing and charter member of the Word of Mouth Marketing Association. Hershberger has spent his career specializing in advocate- and influencer-marketing programs and has been instrumental in a number of important best-practice initiatives for online communities and word-of-mouth marketing.

  Sean O’Driscoll is president and “Ant Advocate” at Ant’s Eye View, a customer-collaboration company. He spent 15 years at Microsoft Corp., where he helped developed social media and community-based support models and led the global Microsoft MVP program, designed to award and recognize individuals in technical communities around the globe.

  Bookmark this,

  or

  !
   

• July 15 Webinar: Do You Speak Social? Social Web Literacy and the Future of Brands
  

  
  

  12 pm Noon EST, July 15
  Free for Everyone!

  Antony Mayfield
  Vice President, Global Head of Social Media, iCrossing

  Register today!

  To adapt to the social web we all need to develop our social web literacy. It begins by understanding the new and constantly changing online networks. More widely, we need to be aware of the strategic significance of social media for ourselves, our businesses and our society. But theory will only take us so far. Ultimately, learning through play and experience are the paths to develop a fluency in the new language of communications – our social web literacy. This webinar will address this journey with reference to case studies and  three free e-books (“What is Social Media?”, “Brands in Networks” and “How to Start Blogging”) that iCrossing’s social media team has created over the past three years.

  Antony Mayfield is Vice President, Head of Social Media at iCrossing, a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers.

  He heads a team that has developed pioneering approaches to marketing and communications online, working with brands including Turner, Toyota and Channel 4. Among the innovations that have come out of the team is the NetworkSense Mapping tool, which allows our analysts to build visual representations of how brands are connected to social networks and other websites online. The team has also developed the Social Spaces Framework, an industry-leading approach for large organizations engaging with online networks.

  Bookmark this,

  or

  !
   

• July 22 Webinar: Measuring Social Media Effectively
  

  
  

  12 pm Noon EST, July 22
  Free for Everyone!
  

  George Assimakopoulos

  EyeTraffic Media

  
  Ryan Moss
  EyeTraffic Media
  

  
  Register for the Webinar!
  Share with a Colleague!
  

  The social media craze is in the full effect as companies of all shapes and sizes are looking for ways to get involved in this ever growing space. New tactics and programs are being launched each day as companies try to stay current and up to date with what consumers are doing. But, launching social media campaigns is only half the battle. Companies need to understand how they can effectively track their campaigns to determine whether their time is being well spent.

  In this webinar, George Assimakopoulos and Ryan Moss of EyeTraffic Media will discuss the power of influence and social velocity, two vital concepts of social media. Through case studies, they will review specific ways to measure social media tactics while focusing on best practices and proven programs.

  Attendees will take away a detailed understanding of the underlying principles of social media and tactics for monitoring, measuring and analyzing social media campaigns.

  Bookmark this,

  or

  !
   

• July 23 Socializing Media Live: Sacred Cows Make Tasty Burgers
  

  
  

  11 am EST, July 3
  Free for Everyone!

  Listen Live!
  

  Socializing Media is a new BlogTalkRadio series that brings insight to marketers eager to make sense of the noisy, often confusing discussions surrounding social media. The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.

  Featuring:
  Jonathan Salem Baskin is a brand marketing expert, author and blogger (DimBulb) who writes a column on leadership for Advertising Age and a column on brands and technology for Information Week. His book, “Branding Only Works on Cattle,” is based on his nearly 30 years working in the marketing trenches.

  Blake Cahill, whose company, Visible Technologies, provides online brand management solutions, is a longtime technology, communications and consumer industries veteran. He is passionate about analyzing and exploiting the intersection of customer experience, brands and technology.
  
  Steve Hershberger, principal and co-founder of ComBlu, a leader in community and influencer marketing and charter member of the Word of Mouth Marketing Association. Hershberger has spent his career specializing in advocate- and influencer-marketing programs and has been instrumental in a number of important best-practice initiatives for online communities and word-of-mouth marketing.

  Sean O’Driscoll is president and “Ant Advocate” at Ant’s Eye View, a customer-collaboration company. He spent 15 years at Microsoft Corp., where he helped developed social media and community-based support models and led the global Microsoft MVP program, designed to award and recognize individuals in technical communities around the globe.

  Bookmark this,

  or

  !
   

• July 23 Brands Council Webinar: Yelp - Empowering Consumers With Local Knowledge
  

  
  

  3 pm EST, July 23
  * For brand members of WOMMA
  * Also for brand clients of WOMMA agency or research firm members

  Geoff Donaker
  Chief Operating Officer, Yelp

  Register today!

  More than 20-million unique people use Yelp every month to decide which restaurant to visit, plumber to hire, hair dresser to use, and so on. Studies show person-to-person recommendations have far greater impact on a consumer’s purchase decision than nearly any other form of marketing.

  Yelp has capitalized on this fact by building a better online city guide that uses real reviews by real people. Learn as Yelp’s Chief Operating Officer shares lessons and actionable advice on how empowering consumers with local knowledge can drive sales and build brands.

  Geoff Donaker joined Yelp as its 10th employee in Fall 2005. Since then Yelp has grown more than 200 fold: from a promising city guide for San Francisco into a leading local search site with 20 million monthly visitors and a presence across the US, Canada and the UK. Geoff started working on Web businesses in 1998; prior to Yelp he helped grow online communities at eBay, Voter.com, Excite and Classifieds2000. He is also an alumnus of Mercer Management Consulting (now Oliver Wyman) and Stanford (Mechanical Engineering).

  Bookmark this,

  or

  !
   

• July 28 Health Care & Pharma Webinar: Applying Current FDA Guidelines to Social Media Marketing
  

  
  

  3 pm EST, July 28
  Free for Everyone!

  Gina Ashe
  CMO, Sermo

  Elizabeth Browning
  Founder, BeWell.com

  John Serio
  Partner, Seyfarth Shaw LLP

  Moderator: Ann Moravick
  Founder, President of Rx4Good
  

  Register for the Webinar!

  Healthcare and social media are evolving at a rapid pace and changing the landscape forever for physician treatment practices and patient care.

  How will social media evolve in the coming years?  What promise do social media hold for the betterment of our healthcare system?  What role should pharmaceutical companies play in the patient and physician dialogue? These questions will be the focus of the first in a series of WOMMA sponsored healthcare webinars. Our first session will feature three guest speakers each with a unique perspective on the social media environment today.

  Gina Ashe, CMO of Sermo will speak about how social media are changing the physician treatment world.

  Elizabeth Browning, founder of BeWell.com will speak about the patient perspective and how social media in health and wellness are evolving to bring the patient and physician together in a more frequent and higher-value dialogue.

  Finally, John Serio, partner in Seyfarth Shaw LLP, and a regulatory expert in the evolving social media space, will talk about how pharmaceutical companies should and can navigate dialogue with patients and physicians online and stay out of “harm’s way with FDA.

  The panel will be moderated by Ann Moravick, former EVP of Ketchum and current founder and president of Rx4Good, a corporate social responsibility service that matches healthcare companies with evidence-based healthcare causes that are making a difference in healthcare.
  

  Bookmark this,

  or

  !
   

• November 18-20: Word of Mouth Marketing Summit & Research Symposium, 2009
  

  
  

  November 18-20, 2009
  Paris Hotel, Las Vegas

  We are launching our Summit & Research Symposium 2009 event information and registration website in the summer. When we launch the site, it will be headlined on our home page.

  

  Thanks for visiting, and check back in the summer!
  Questions? Email us at events@womma.org

  Bookmark this,

  or

  !