Anyone who has ever seen an advertisement for prescription drugs on television knows the amusing twist to those commercials, that 30-60 second, incoherent rambling that is drug disclosure information, "you shouldn't take this drug if...." As droll and superfluous as those disclosures may seem, they are, at the end of the day, a consumer safeguard, designed to protect us from unsafe usage. With those consumer protections in mind, a watchdog group, the Prescription Project, announced on Wednesday that it is filing a petition with the FDA requesting that Abbott Laboratories and two other medical-device makers remove 30 second YouTube spots which tout the benefits of Xience, a new drug-coated heart stent, but do not include any "of the federally mandated...
From Sam Decker, WOMMA Board Member and VP of Marketing & Products for WOMMA member Bazaarvoice, comes news that anyone looking to market to high end customers should read: "Just over 90% of millionaires say they always or often read other customers’ reviews online, in their quest for the 'real' story about products." It is difficult to argue with those numbers. To boot, "94% of the millionaires polled said they made a luxury purchase online in the past six months, and 56% of them actually prefer shopping online to shopping in a store." The question is, are you monitoring your customer reviews to make sure your customers are happy? Better yet, are you providing enough avenues for customer review?...
Chris Brogan's sentiments about Kmart (and perhaps the sentiment of many of us), is summed up in two sentences. "I have to admit that I haven’t stepped foot in a Kmart for a while, like probably since before they merged up with Sears. But this assignment was totally worth it." Kmart and WOMMA member IZEA teamed up to provide 6 bloggers with 500 dollar gift cards to Kmart to write an honest post about their experience. It should be noted that each of the 6 bloggers was provided with the text for a full disclosure note, "This post is a sponsored post on behalf of Kmart via IZEA. The opinions are mine." We consider this a helpful avoidance of some...
Yesterday we brought you the news that Nielson Online's Pete Blackshaw and Maya Swedowsky will be speaking today at 2 p.m. EST about maximizing the efficacy and ROI on Super Bowl Ads. (Sign up for the webinar here.) Today, we'd like to help bring you some talking points in case you'll be joining in on the call, or are just looking for more ROI analysis of these expensive $3 million dollar 30 second spots. WOMMA member Cymfony recently put together their "Super Bowl Advertising Audience Impact Report," and it has already garnered two awards, "Best Use of Measurement for a Single Event," and a "Grand Prix - Innovation Award." Check out the full report after the jump....
Bob Pearson, VP of Communities & Conversations at WOMMA member Dell, and a WOMM-U keynote speaker alumnus, spoke last week with Jeremiah Owyang about the impact of recession on social media, and vice versa. We encourage you to watch the full video at the link below, but we're happy to provide you with some key takeaway quotes from the conversation, just in case you don't have the time. Here then, in no particular order, are some notable quotes from Bob Pearson in his interview: “What we see is that the web reflects reality.” "The new home page is Google, or Yahoo or MSN. Wherever people go to search – THAT is the new homepage”. “Social Media is a part of...
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WOMMA's The Word puts up-to-the-minute word of mouth stories in your hands every week with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word has got it covered.
